Public Relations Professional Career and Immigration options for Australia

Profile Title: Public Relations Professional Career and Immigration options for Australia

Alternative Title:Not Defined

ANZSCO Code: 225311 | Unit Code: 2253

Skill Level: Level 1 | Work Experience: 1 Years

Assessing Bodies: Vocational Education and Training Assessment Services (VETASSESS)

Skill Occupation List (SOL): STSOL

Specialization: Maori Liaison Officer (NZ), Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations, Consultant, Public Relations Officer

Profile Description: Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Job Duties:

• planning and organising publicity campaigns and communication strategies
• advising executives on the public relations implications of their policies, programs and practices
• preparing and controlling the issue of news and press releases
• undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• representing organisations and arranging executive interviews with publicity media
• attending business, social and other functions to promote the organisation
• commissioning and obtaining photographs and other illustrative material
• selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

Skill Level Description: In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a Bachelor Degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Available Visa Options (As on February 2024):

• 190 - Skilled Nominated (subclass 190)
• 407 - Training visa (subclass 407)
• 489 - Skilled Regional (Provisional) visa (subclass 489) - State or Territory nominated
• 482 - Temporary Skill Shortage visa (subclass 482) - Short Term Stream
• 187 - Regional Sponsor Migration Scheme (subclass 187)
• 494 - Skilled Employer Sponsored Regional (provisional) (subclass 494) - Employer sponsored stream
• 491 - Skilled Work Regional (provisional) visa (subclass 491) State or Territory nominated

Registration or Licensing: Not Required

Industries: Public Relations Professionals are mainly employed in: Professional, Scientific and Technical Services; Public Administration and Safety; and Information Media and Telecommunications

Education Profile: The most common level of educational attainment for Public Relations Professionals is Bachelor degree (64.9 per cent).

Job Opening: Over the five years to November 2019, the number of job openings for Public Relations Professionals is expected to be average (between 10,001 and 25,000). Job openings count both employment growth and turnover (defined as workers leaving their occupation for other employment or leaving the workforce).

Age Group: The main age group is 25-34 years (36.6 per cent) and the median age is 36 years (compared to 40 years for all occupations).

Gender: The female share of Public Relations Professionals is 70.8 per cent and 73.6 per cent of Public Relations Professionals work full time. Average weekly hours for full time workers are 40.9 (compared to 40.2 for all occupations).

Earning: In August 2014 (latest available data) weekly earnings full-time before tax (and not including employer superannuation) were $1,110 (compared to earnings for all occupations of $1,200).

Employment: Employment for this occupation rose very strongly (in percentage terms) in the past five years and rose moderately in the long-term (ten years). Looking forward, employment for Public Relations Professionals to November 2020 is expected to grow strongly.