Marketing Specialist Career and Immigration options for Australia

Profile Title: Marketing Specialist Career and Immigration options for Australia

Alternative Title:Not Defined

ANZSCO Code: 225113 | Unit Code: 2251

Skill Level: Level 1 | Work Experience: 1 Years

Assessing Bodies: Vocational Education and Training Assessment Services (VETASSESS)

Skill Occupation List (SOL): STSOL

Specialization: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer

Profile Description: Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation s goods and services.

Job Duties:

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion selling, and distribution channels

Skill Level Description: In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a Bachelor Degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Available Visa Options (As on February 2024):

• 190 - Skilled Nominated (subclass 190)
• 407 - Training visa (subclass 407)
• 489 - Skilled Regional (Provisional) visa (subclass 489) - State or Territory nominated
• 482 - Temporary Skill Shortage visa (subclass 482) - Short Term Stream
• report caveats apply
• 187 - Regional Sponsor Migration Scheme (subclass 187)
• 494 - Skilled Employer Sponsored Regional (provisional) (subclass 494) - Employer sponsored stream
• 491 - Skilled Work Regional (provisional) visa (subclass 491) State or Territory nominated

Registration or Licensing: Not Required

Industries: Advertising and Marketing Professionals are mainly employed in: Professional, Scientific and Technical Services; Financial and Insurance Services; and Manufacturing

Education Profile: The most common level of educational attainment for Advertising and Marketing Professionals is Bachelor degree (46.8 per cent).

Job Opening: Over the five years to November 2019, the number of job openings for Advertising and Marketing Professionals is expected to be high (greater than 50,000). Job openings count both employment growth and turnover (defined as workers leaving their occupation for other employment or leaving the workforce).

Age Group: The main age group is 25-34 years (42.5 per cent) and the median age is 34 years (compared to 40 years for all occupations).

Gender: The female share of Advertising and Marketing Professionals is 58.0 per cent and 81.2 per cent of Advertising and Marketing Professionals work full time. Average weekly hours for full time workers are 40.1 (compared to 40.2 for all occupations).

Earning: In August 2014 (latest available data) weekly earnings full-time before tax (and not including employer superannuation) were $1,694 (compared to earnings for all occupations of $1,200).

Employment: Employment for this occupation rose strongly (in percentage terms) in the past five years and rose strongly in the long-term (ten years). Looking forward, employment for Advertising and Marketing Professionals to November 2020 is expected to grow strongly.